Project Overview
Ragewear is a modern streetwear‑inspired clothing range designed for the Fox Rage brand. The goal was to create a clean, impactful identity that could translate seamlessly across apparel and marketing materials while maintaining the bold attitude associated with Fox Rage.
My Role
I co‑led the development of the Ragewear identity and clothing range. This included logo creation, colour direction, garment design, and the visual styling of the collection. I worked closely with brand managers to refine concepts and ensure the final direction aligned with the wider Fox Rage brand.
Colour Palette
The collection uses an all‑black base to maintain a clean, modern aesthetic. Accents of “Rage Red” Fox Rage’s signature colour were introduced to create contrast and reinforce brand recognition across the range. As well as white which are the three main colours used in the Fox Rage brand.
Typography
The typography supports the minimalist direction of the brand, using clean, bold type to complement the simplicity of the garments and the strength of the logo.
Clothing
The Ragewear range features a series of black garments including hoodies, tees, jackets, and accessories. Each piece incorporates subtle branding through the Fox Rage logo. The result is a cohesive collection that feels modern, wearable, and unmistakably part of the Fox Rage family. below are some of the garment CADs I created to be sent to our suppliers for garment creation.
Clothing In Action
The final designs were applied across product samples to demonstrate how the identity functions in real‑world contexts ready for feature on the product store. These visuals highlight the versatility of the brand and the strength of the minimalist approach.
Project Reflection
Ragewear allowed me to explore how branding translates into apparel, where every decision from logo placement to colour accents affects how the identity feels when worn. I learned how to balance minimalism with strong brand presence and how to design garments that feel both commercial and expressive.
This project strengthened my skills in apparel design, logo adaptation, and visual consistency across physical products, using Illustrator and Photoshop to refine graphics and build realistic product visuals.
Skills
- branding applied to apparel
- balancing minimalism with impact
- designing for physical products
- garment graphics
- CAD Design
- Adobe Illustrator + Photoshop workflow
