NCC Rebranding

I played a pivotal role in the New City College rebranding project. My logo design, chosen from a competitive pool of 50 submissions, now serves as the unified brand identity across all five campuses. To visually differentiate each campus, I implemented a distinctive colour palette into the logo. By simply altering the icon colour, the specific campus can be easily identified without the need for supplementary text. This colour-coding system not only enhances the visual appeal but also streamlines usability and navigation for students, staff, and visitors. My logo has been widely adopted across all NCC campuses and has garnered positive feedback from students, faculty, and alumni. The logo's enduring impact is evident as it continues to be used, albeit with modernizations to align with current industry standards. The original brand formula and icon usage remain intact, contributing to the establishment of a well-recognized educational brand. This project was a valuable learning experience, allowing me to hone my skills in branding, design research, and client communication. I am immensely proud of the logo's contribution to the NCC community and its role in shaping the college's positive reputation.